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Social Media Marketing

Learn organic growth, visual content planning, target campaigns on Facebook & Instagram, and building online brand engagement.

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Course Details

Social Media Marketing Course

Social media platforms have become essential for brand building and customer engagement. Businesses use Facebook, Instagram, LinkedIn and other platforms to connect with audiences and grow their online presence.

This course covers content planning, audience targeting, organic growth strategies, social media advertising and performance analysis. Students learn how to create effective content calendars and marketing campaigns.

Practical projects provide real-world experience in managing social media accounts and developing brand communication strategies.

Why Learn Social Media Marketing?

Brand Builder Skill

All modern brands spend major budgets online, making SMM executives vital assets.

Direct Business Impact

Help businesses reach local clients on Instagram or B2B connections on LinkedIn.

Highly Creative Field

Plan content calendars, script interactive stories, and create community posts.

Freelancing Opportunities

Offer remote social account management services to overseas startups.

What You Will Learn

Content Calendars & Scheduling

Instagram Profile & Bio Audits

Meta Meta Pixel Configuration

Paid Lead Generation campaigns

B2B LinkedIn Networking strategy

Hashtag mapping & growth tactics

Engagement metrics & reporting

Community build & replies setups

Course Modules

Introduction to algorithms (Facebook, Instagram, LinkedIn), creating optimized business pages, profiles guidelines, and visual identity settings.

Designing monthly content calendars, caption writing guidelines, hashtag groups layout, and automated posting tools configurations.

Meta Ads manager workspace walk, target demographic filters, ad copy formats, lead forms setup, budgets, and bid settings.

Configuring meta pixel code on websites, capturing custom traffic lists, setting lookalike cohorts, and configuring retargeting loops.

Creating thought leadership content layouts, B2B lead generation tactics, optimizing personal profiles, and building company followers.

Analyzing click metrics, reach profiles, user engagement logs, setting SMM performance reports, and client proposal pitches.

Tools & Technologies Covered

Meta Business Suite Meta Ads Manager Canva Pro Buffer / Hootsuite Facebook Pixel Helper

Live Campaigns & Projects

  • Branding Content Plan: Design SMM content loop targeting a specific local launch.
  • Paid Lead Campaign: Build and launch real lead-gen form campaigns on Meta.
  • Pixel Setup Audit: Configure website tracking code with custom events logic.
  • Social Media Report: Analyze engagement indexes and draft client results panels.

Career Opportunities

Upon completion, you can pursue diverse job roles in marketing agencies and branding divisions:

Social Media Executive

SMM Paid Ads Specialist

Community Manager

Content Planner

Freelance SMM Consultant

Digital Branding Specialist

Who Can Join This Course?

Students, freshers, bloggers, business owners, branding managers, sales professionals, and graduates looking to build social presence. No coding required.

Certificate & Job Support

Professional Training Certificate

Get certified by WebStride Academy upon successfully auditing and deploying SMM setups on live mock pages.

100% Job Placement Assistance

We assist you in building profiles and coordinate placement interviews with top digital companies.

Frequently Asked Questions

Yes, we cover organic strategies (hashtags, content schedules, community replies) and paid advertising campaigns (Lead ads, targeting rules).

Yes, you will package your social creatives calendars and ads audit reports into visual case studies layouts.

Course Information

Duration: 30 Days

Level: Beginner to Pro

Mode: Classroom & Online

Certificate: Available

Campaigns: Live Meta Ad Budgets

Need Guidance?

Speak directly with our technical advisors to clear your doubts.

+91 97147 31623

info@webstride.com

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